How to Earn as a Social Media Expert

How to Earn as a Social Media Expert

Covid has taught us many lessons and the most valuable of all is related to financial independence. With multiple people facing loss in business and losing regular jobs, the idea of having a side – hustle has never been promising enough.

There are certain ways where you can earn by working part-time; in-house or remotely along with your full time 9 to 5 job. After all, having more than one income stream, how small, is crucial in unpredictable times.

Did you read our blog post about ideas for generating passive income? Read it here

There are different ways to land yourself a part-time gig, some requiring a high level of skills with market competitive pay such as web development or programming while other gigs require clerk skills with as low as $2 an hour such as data typing.

In this blog we will be exploring Social Media Marketing and how you can become a Social Media Manager or Expert. It can help you learn quickly enough to start earning a decent extra income without requiring any programming skills.

What is it, why should you go for this niche, where to learn the required skills and from where to get work.. All of these questions will be answered in this blog. Let’s read below to find out more!

What is Social Media Marketing?

Social media marketing involves handling social accounts of organisations, businesses, artists and influencers. From posting content to running advertising campaigns, all the tasks revolving around fall under the umbrella of social media marketing.

Social media platforms such as YouTube, Facebook, Instagram are some of the most powerful advertisement tools that can help to drive traffic to your website and increase sales of your products. But utilizing these tools to completely maximize the benefits require time and skills such as social media marketing.

Why Become a Social Media Manager?

Online and social presence for business, small startups or large enterprises require resources to manage their social handles.

Although bigger companies have dedicated departments and resources for these tasks, newly built businesses rely on freelancers or remote based contractors.

The opportunities for social media managers are never ending. If you love using social media and spend quite a lot of time surfing through your social accounts then why not polish your skills and earn while handling the social media channels.

Let’s take a look at Fiverr, a freelancer platform filled with sellers providing services related to social media marketing and advertising.

There are basic jobs of posting ads on Facebook, YouTube, Instagram , Pinterest which would only require your time and dedication (no extra skills required).

Some jobs involve replying to the comments and engaging with the audience. Some people want resources to study the audience, design a visually appealing content and write a clever copy. Other jobs involves creative profit booster campaign and bringing more leads and customers to the product

There are many tools available to manage the social media channels. For example you can use Canva to create stunning posts and advertisements. You can also use a scheduler available in Canva to plan your post in a month wise content planner and set the rules such as dates to public publish a certain set of posts is highly recommended. did you know hands on at least one product which is being used to improve customer experience.

Other tools include Facebook ad manager and Facebook Business Centre.

Why don’t you check out our blog post on Top Social Media Management tools to consider? Here’s the link.

How to learn Social Media Marketing

If you already are aware of social media platforms and know how to use a computer then you can begin learning online through YouTube, absolutely free.

There are also professional courses covering social media marketing topics which you take online and start anytime as per your own schedule and availability.

Take a look at this course offered by Coursera in collaboration with Facebook itself that covers a wide range of subjects such as creating ads campaigns for targeted audience, how to establish an online presence for a business and how to manage the same, usage of Facebook Ads Manager to run ads and troubleshooting as well.

Complete this course and earn a certificate which you can share on your LinkedIn profile or printed resume.

Another favorite online teaching website is Udemy offering courses in low costs starting as low as $12.99.

Where to Find Work as Social Media Expert

You can start online through freelancing platforms such as Upwork and Fiverr. Create your profile, publish your portfolio and start applying to jobs or let the buyers connect to you.

You can also try LinkedIn – a professional networking site where you can apply for remote/part-time jobs based on skills, location and company.

Disclosure: This article may contain affiliate links and we may earn a small commission when you click on them with no extra cost to you.

Are you excited to start your social media marketing journey? Let us know in the comments below!